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Free Service tool
Defines individual services with pricing and provider attribution — links to your Organization @id and surfaces in AI Overview service comparisons. No signup. No credit card.
Defines individual services with pricing and provider attribution — links to your Organization @id and surfaces in AI Overview service comparisons.
Links to your Organization entity
{
"@context": "https://schema.org",
"@type": "Service"
}Validation
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Service",
"name": "Shopify Development",
"serviceType": "E-commerce development",
"provider": { "@id": "https://example.com/#organization" }
}
</script>Understanding the format
Service schema describes a specific service offering — name, type, provider, area served, and pricing. Unlike Product schema, Service does not have a standard Google rich result, but it is parsed by AI search engines (Perplexity, ChatGPT, Google AI Overviews) when users ask 'what does [brand] offer' or compare service providers. Linking each Service to your Organization via '@id' creates a machine-readable service catalogue. For agencies and SaaS companies, tagging each service page with Service schema + PriceSpecification dramatically improves AI citation accuracy for pricing queries.
Building a machine-readable service catalogue that AI crawlers can summarise
Providing structured pricing to AI engines answering 'how much does X service cost'
Linking services to your Organization entity for Knowledge Graph completeness
Using 'Product' @type for a service — services must use 'Service', not 'Product'
Omitting 'provider' — without it the service is orphaned and not linked to your entity
Setting areaServed to a city string instead of a Country or Place schema object
Using 'ServiceType' instead of 'serviceType' — Schema.org properties are camelCase
Neglecting PriceSpecification when pricing exists — structured pricing surfaces in AI answer engines
Need expert implementation?
Our team audits your existing schema, fixes errors, and deploys a complete structured data strategy — Organisation, Service, FAQ, Article, and BreadcrumbList — for Google Rich Results and AI Overviews.
FAQ
Service schema describes a specific service offering — name, type, provider, area served, and pricing. Unlike Product schema, Service does not have a standard Google rich result, but it is parsed by AI search engines (Perplexity, ChatGPT, Google AI Overviews) when users ask 'what does [brand] offer' or compare service providers. Linking each Service to your Organization via '@id' creates a machine-readable service catalogue. For agencies and SaaS companies, tagging each service page with Service schema + PriceSpecification dramatically improves AI citation accuracy for pricing queries.
Building a machine-readable service catalogue that AI crawlers can summarise Providing structured pricing to AI engines answering 'how much does X service cost' Linking services to your Organization entity for Knowledge Graph completeness
Service schema does not currently trigger a dedicated rich result in Google Search, but it improves entity understanding, AI Overview citations, and link quality for the pages that reference it.
Using 'Product' @type for a service — services must use 'Service', not 'Product' Omitting 'provider' — without it the service is orphaned and not linked to your entity Setting areaServed to a city string instead of a Country or Place schema object Using 'ServiceType' instead of 'serviceType' — Schema.org properties are camelCase Neglecting PriceSpecification when pricing exists — structured pricing surfaces in AI answer engines
In WordPress, you can add JSON-LD schema by inserting a Custom HTML block at the top of your page containing a <script type="application/ld+json"> tag, or by using Yoast SEO's Schema tab to add custom schema. You can also paste the script into your theme's header.php file.
In Shopify, paste the JSON-LD script block inside the <head> section of your theme.liquid file. For Online Store 2.0 themes, you can also add it via a JSON section or App Block if your theme supports it.
In Next.js (App Router), add the schema directly in your page.tsx server component using: <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schemaObject) }} />. Place it at the top of the returned JSX alongside other metadata.
This tool was built by Sterlingweb Growth Labs Private Limited, an India-based Shopify, WordPress, and SEO/AEO/GEO agency headquartered in Nashik. Learn more at /about or see our technical SEO services at /services/technical-seo-aeo-geo-services.