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Free tool
Generate copy-paste JSON-LD schema markup for 11 Schema.org types — Organization, LocalBusiness, FAQ, HowTo, Article, Product, Service, BreadcrumbList, Event, JobPosting, and Review. Pass Google's Rich Results Test on the first try. No signup. No credit card.
Choose a schema type from the left to get started.
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Our team audits your existing schema, fixes errors, and deploys a complete structured data strategy — Organisation, Service, FAQ, Article, and BreadcrumbList — for Google Rich Results and AI Overviews.
FAQ
Schema markup is structured data you add to your website's HTML in JSON-LD format. It uses the Schema.org vocabulary to tell search engines and AI crawlers exactly what your content means — not just what it says. Google uses it for rich results; AI engines use it for accurate citations.
Every website needs Organization schema on its homepage. It establishes your brand as a named entity in Google's Knowledge Graph, links your social profiles, and lets AI crawlers correctly attribute content to your organisation. Without it, branded searches may show generic results.
If your business has a physical address or serves a specific geographic area, LocalBusiness (or ProfessionalService) schema is essential. It feeds Google's Local Pack, Google Maps, Apple Maps, and Bing Places — and is a prerequisite for 'near me' rich results.
Use FAQPage schema on any page that displays visible Q&A pairs — support pages, pricing FAQs, product pages with common questions. It can unlock expandable FAQ rich results beneath your listing, doubling your SERP real estate. All questions and answers must be visible to the user.
Add HowTo schema to step-by-step tutorial pages where users follow a sequential process. Google renders HowTo as a numbered carousel. It also improves AI Overview citations for 'how to...' queries. Do not use it for listicles or recommendation articles.
Article schema (BlogPosting, NewsArticle, or TechArticle) should be on every blog post and editorial page. It qualifies content for Google Discover and Top Stories, provides author attribution for AI citations, and signals content freshness via datePublished and dateModified.
Every product detail page on an e-commerce site needs Product schema with an Offer block. It enables price and availability in organic search results, feeds Google's Shopping Graph for free product listings, and provides structured pricing to AI shopping assistants.
Schema does not directly boost rankings in Google's core algorithm, but it unlocks rich results that increase click-through rate — often by 20–30%. Higher CTR signals quality to Google. For AEO and GEO, schema is increasingly how AI engines decide which sources to cite.
Use Google's Rich Results Test (search.google.com/test/rich-results) for eligible schema types, or Schema.org's validator (validator.schema.org) for any type. The validator in this tool shows required-field checks before you even paste the code.
Yes — in fact, most pages should have several. A service page might have BreadcrumbList + Service + FAQPage + HowTo all on the same page, each in its own JSON-LD script block. Google processes all of them independently.
JSON-LD is the recommended format — it lives in a script tag in the page head, is easy to update, and does not pollute your HTML markup. Microdata is inline with your HTML and harder to maintain. Google recommends JSON-LD for all new implementations.
This tool was built by Sterlingweb Growth Labs Private Limited, an India-based Shopify, WordPress, and SEO/AEO/GEO agency. Learn more at /about or see our technical SEO services at /services/technical-seo-aeo-geo-services.
