Technical SEO Services — Crawl, Core Web Vitals & Structured Data

Technical SEO is the practice of ensuring search engine crawlers can discover, render, interpret, and index your website's pages correctly. It covers crawl budget management, canonical tags, hreflang for international sites, XML sitemaps, robots.txt, page speed and Core Web Vitals, structured data (Schema.org JSON-LD), and site architecture — the foundation that determines whether your content gets an opportunity to rank at all.

On-page SEO focuses on what appears on a given page — title tags, headings, content relevance, and internal links. Technical SEO focuses on how the site is built and served — crawlability, indexation, page speed, canonical signals, and structured data. Both matter, but technical fixes have a multiplier effect: a correct canonical structure benefits every page simultaneously, while on-page improvements are page-by-page.

Core Web Vitals are Google's three user experience metrics: Largest Contentful Paint (LCP, how fast the main content loads), Interaction to Next Paint (INP, how quickly the page responds to user input), and Cumulative Layout Shift (CLS, how stable the layout is). Google uses these as a ranking signal, particularly on mobile. Passing CWV thresholds is also a quality signal that AI crawlers use when determining whether to cite a page in generated answers.

A comprehensive technical SEO audit for a site with up to 10,000 pages typically takes 7 to 14 business days. This includes a full Screaming Frog crawl, Search Console coverage analysis, GA4 traffic segmentation, Core Web Vitals review, structured data validation, and log file analysis if server access is available. You receive a prioritized backlog within two weeks — not a 200-page PDF that sits unread.

A SterlingWeb technical SEO retainer includes a monthly crawl and indexation review, Core Web Vitals field data check on money pages, rolling structured data audit, canonical and hreflang monitoring, and a live issue backlog with dev-ready tickets. Growth tier adds implementation sprints; Authority tier adds enterprise governance, log file analysis, and migration support. Retainers start from ₹1.25L / $1,499/mo.

SterlingWeb's technical SEO retainers start from ₹1.25L per month (Foundation tier) for always-on crawl hygiene and indexation monitoring. Growth tier is ₹3L/mo and includes structured data implementation and Core Web Vitals optimization sprints. Authority tier is ₹6L+/mo for enterprise-scale governance and migration support. One-time site audits are scoped separately. All Indian invoices include 18% GST. USD pricing is also available.

Yes. Good content on a technically broken site consistently underperforms because search engines cannot reliably crawl, index, or interpret it. Duplicate URLs from facets or pagination, canonical tags pointing at staging domains, and slow LCP on mobile all prevent otherwise strong content from ranking. Technical SEO is not a substitute for content — it is the prerequisite that gives content a fair chance to compete.