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Free Product tool
Marks up product pages with price, availability, and ratings — unlocking Shopping rich results, Merchant Center eligibility, and comparison panels. Rich result eligible. No signup. No credit card.
Marks up product pages with price, availability, and ratings — unlocking Shopping rich results, Merchant Center eligibility, and comparison panels.
{
"@context": "https://schema.org",
"@type": "Product",
"offers": {
"@type": "Offer",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock"
}
}Validation
★ Rich result eligible — validate at Google Rich Results Test
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Widget Pro",
"offers": {
"@type": "Offer",
"price": "999",
"priceCurrency": "INR",
"availability": "https://schema.org/InStock"
}
}
</script>Understanding the format
Product schema is the most impactful structured data for e-commerce. It tells Google, Bing, and AI shopping assistants about your product — name, brand, SKU, price, availability, and aggregate rating. Google uses it to surface price information directly in organic results, populate the Shopping Graph, and feed AI-powered product carousels. For Shopify stores, Product schema on each PDP (product detail page) is mandatory for Merchant Center feed eligibility and 'price in search' features. Always include an Offer with a valid priceCurrency and availability from Schema.org's ItemAvailability enum.
Enabling price and availability display directly in Google search results
Qualifying PDPs for Google's Shopping Graph and free product listings
Supplying structured product data to AI shopping assistants and Perplexity product queries
Using a relative URL for availability — must be the full Schema.org enum URI like 'https://schema.org/InStock'
Setting price to '0' for in-stock paid products — Google may flag misleading pricing
Omitting priceCurrency — always specify ISO 4217 currency code (INR, USD, GBP, etc.)
Using a generic brand name across all products — brand must match the actual manufacturer brand
Placing aggregateRating without real user reviews — Google penalises fabricated ratings
Need expert implementation?
Our team audits your existing schema, fixes errors, and deploys a complete structured data strategy — Organisation, Service, FAQ, Article, and BreadcrumbList — for Google Rich Results and AI Overviews.
FAQ
Product schema is the most impactful structured data for e-commerce. It tells Google, Bing, and AI shopping assistants about your product — name, brand, SKU, price, availability, and aggregate rating. Google uses it to surface price information directly in organic results, populate the Shopping Graph, and feed AI-powered product carousels. For Shopify stores, Product schema on each PDP (product detail page) is mandatory for Merchant Center feed eligibility and 'price in search' features. Always include an Offer with a valid priceCurrency and availability from Schema.org's ItemAvailability enum.
Enabling price and availability display directly in Google search results Qualifying PDPs for Google's Shopping Graph and free product listings Supplying structured product data to AI shopping assistants and Perplexity product queries
Yes — Product schema is eligible for rich results. You can validate your generated JSON-LD using Google's Rich Results Test at search.google.com/test/rich-results.
Using a relative URL for availability — must be the full Schema.org enum URI like 'https://schema.org/InStock' Setting price to '0' for in-stock paid products — Google may flag misleading pricing Omitting priceCurrency — always specify ISO 4217 currency code (INR, USD, GBP, etc.) Using a generic brand name across all products — brand must match the actual manufacturer brand Placing aggregateRating without real user reviews — Google penalises fabricated ratings
In WordPress, you can add JSON-LD schema by inserting a Custom HTML block at the top of your page containing a <script type="application/ld+json"> tag, or by using Yoast SEO's Schema tab to add custom schema. You can also paste the script into your theme's header.php file.
In Shopify, paste the JSON-LD script block inside the <head> section of your theme.liquid file. For Online Store 2.0 themes, you can also add it via a JSON section or App Block if your theme supports it.
In Next.js (App Router), add the schema directly in your page.tsx server component using: <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schemaObject) }} />. Place it at the top of the returned JSX alongside other metadata.
This tool was built by Sterlingweb Growth Labs Private Limited, an India-based Shopify, WordPress, and SEO/AEO/GEO agency headquartered in Nashik. Learn more at /about or see our technical SEO services at /services/technical-seo-aeo-geo-services.