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Free FAQPage tool
Marks up Q&A pairs so Google can display them as expandable rich results in SERPs and AI Overviews can cite them as direct answers. Rich result eligible. No signup. No credit card.
Marks up Q&A pairs so Google can display them as expandable rich results in SERPs and AI Overviews can cite them as direct answers.
Add all visible Q&A pairs from the page. Each question and answer must be visible to users — Google penalises hidden schema.
{
"@context": "https://schema.org",
"@type": "FAQPage"
}Validation
★ Rich result eligible — validate at Google Rich Results Test
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [{
"@type": "Question",
"name": "What is your return policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We offer 30-day returns on all orders..."
}
}]
}
</script>Understanding the format
FAQPage schema wraps your Q&A content in structured data that Google can render as expandable rich results — directly beneath your organic listing, with each question expanding inline. More importantly, AI engines like Perplexity, ChatGPT, and Google AI Overviews parse FAQPage entities to supply precise answers when users ask questions matching your FAQs. Each Question must contain an 'acceptedAnswer' with a non-empty text property. Google enforces a limit of 3–4 visible FAQs in the rich result before collapsing; mark the most important questions first.
Unlocking FAQ rich results that expand your SERP listing and increase click-through rate
Supplying precise answers to AI Overviews and Perplexity for question-based queries
Answering pre-purchase objections directly in search results, reducing bounce rate
Using FAQPage on pages that don't visibly display the Q&A to users — Google may penalise hidden schema
Setting 'text' in acceptedAnswer to an empty string — every answer must have substantive content
Marking up FAQs that aren't on the page — all Q&As in schema must appear in the visible HTML
Duplicating FAQ schema across multiple pages with the same questions — Google ignores duplicates
Using HTML markup inside the 'text' field — Schema.org FAQPage text must be plain text
Need expert implementation?
Our team audits your existing schema, fixes errors, and deploys a complete structured data strategy — Organisation, Service, FAQ, Article, and BreadcrumbList — for Google Rich Results and AI Overviews.
FAQ
FAQPage schema wraps your Q&A content in structured data that Google can render as expandable rich results — directly beneath your organic listing, with each question expanding inline. More importantly, AI engines like Perplexity, ChatGPT, and Google AI Overviews parse FAQPage entities to supply precise answers when users ask questions matching your FAQs. Each Question must contain an 'acceptedAnswer' with a non-empty text property. Google enforces a limit of 3–4 visible FAQs in the rich result before collapsing; mark the most important questions first.
Unlocking FAQ rich results that expand your SERP listing and increase click-through rate Supplying precise answers to AI Overviews and Perplexity for question-based queries Answering pre-purchase objections directly in search results, reducing bounce rate
Yes — FAQPage schema is eligible for rich results. You can validate your generated JSON-LD using Google's Rich Results Test at search.google.com/test/rich-results.
Using FAQPage on pages that don't visibly display the Q&A to users — Google may penalise hidden schema Setting 'text' in acceptedAnswer to an empty string — every answer must have substantive content Marking up FAQs that aren't on the page — all Q&As in schema must appear in the visible HTML Duplicating FAQ schema across multiple pages with the same questions — Google ignores duplicates Using HTML markup inside the 'text' field — Schema.org FAQPage text must be plain text
In WordPress, you can add JSON-LD schema by inserting a Custom HTML block at the top of your page containing a <script type="application/ld+json"> tag, or by using Yoast SEO's Schema tab to add custom schema. You can also paste the script into your theme's header.php file.
In Shopify, paste the JSON-LD script block inside the <head> section of your theme.liquid file. For Online Store 2.0 themes, you can also add it via a JSON section or App Block if your theme supports it.
In Next.js (App Router), add the schema directly in your page.tsx server component using: <script type="application/ld+json" dangerouslySetInnerHTML={{ __html: JSON.stringify(schemaObject) }} />. Place it at the top of the returned JSX alongside other metadata.
This tool was built by Sterlingweb Growth Labs Private Limited, an India-based Shopify, WordPress, and SEO/AEO/GEO agency headquartered in Nashik. Learn more at /about or see our technical SEO services at /services/technical-seo-aeo-geo-services.