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Free Shopify tool
Paste your Shopify store URL and get a free 0–100 audit across Technical SEO, Shopify-specific checks, Commerce Readiness (currency, gateways, shipping), Core Web Vitals, and AI search. Downloadable PDF report. No signup. No credit card.
What we audit
Title tag length, meta description, canonical, viewport, H1 structure, robots directives, image alt coverage, internal link count.
Product JSON-LD schema, collection page canonicals, faceted-nav noindex, breadcrumb schema, Online Store 2.0 theme detection.
Homepage: announcement bar, search, cart icon, email capture, social proof, featured products, live chat, legal links. PDP: ATC button, compare-at price, image gallery, reviews, shipping callout, return policy, variant selector, size chart, related products, urgency signals, trust badges, description depth, product video, sticky ATC. Collection: filters, description text, Quick Add, pagination.
Currency signals, 15+ global payment gateways (Stripe, PayPal, Razorpay, Klarna, Shop Pay, UPI, etc.), shipping carriers, hreflang, Offer schema.
LCP, INP, CLS via Google PageSpeed Insights API — mobile scored at 2× desktop weight to reflect Google's mobile-first indexing.
AI bot allowlist (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), llms.txt presence, FAQ schema, Speakable schema, comparison content signals.
Sample audit for https://demo.myshopify.com — Overall score: 62/100
No recognised payment gateway was found in scanned pages. If using Stripe or Razorpay, this is expected — they load only on Shopify's checkout domain. Mention accepted methods in your footer.
llms.txt is an emerging standard for AI crawler guidance. Add one at /llms.txt to improve AI Overview and Perplexity citation accuracy.
How to fix →Exactly one H1 found — correct for SEO.
Product JSON-LD found on the product page — enables price/availability rich results.
Need expert help?
Our Shopify team handles schema, CWV optimisation, payment integrations, and AI search readiness end to end.
FAQ
The free audit checks five categories: Technical SEO (title, meta description, canonical, viewport, H1, robots directives, image alt coverage, internal links), Shopify SEO (Product schema, collection canonicals, faceted-nav noindex, breadcrumb schema, OS 2.0 detection), Commerce Readiness (currency detection, global payment gateways — Stripe, PayPal, Razorpay, Klarna, Shop Pay, and more — shipping carriers, hreflang, Offer schema), Core Web Vitals (LCP, INP, CLS via Google PageSpeed Insights, mobile weighted 2× desktop), and AI search readiness (GPTBot, ClaudeBot, PerplexityBot, Google-Extended allowlist, llms.txt, FAQ schema, Speakable, comparison content).
Yes — no signup, no credit card, no payment of any kind. The only limit is 5 audits per IP per hour to prevent abuse. Every feature of the audit, including the downloadable PDF report, is completely free.
No — this audit is Shopify-specific and checks Shopify-platform signals (Product schema, collection canonicals, Shopify headers, OS 2.0 detection, payment gateway detection). For non-Shopify sites, use our Schema Markup Generator (/tools/schema-markup-generator) or contact us for a custom technical SEO audit (/services/technical-seo-aeo-geo-services).
We store only a 7-day audit cache (the JSON result object) so the PDF endpoint can render without re-fetching your store. After 7 days the cache expires automatically. Your store data is never used for AI training, sold to third parties, or shared beyond the transient audit result. Full details in our privacy policy.
Yes — the audit works with all Shopify plans including Plus. Shopify Plus-specific features like checkout extensibility and Functions are not deeply audited in the free tool but are flagged when detected. For a full Shopify Plus audit, contact us for our premium audit service.
We run PageSpeed Insights live using the same Google API, so the raw LCP/INP/CLS numbers should be identical to PSI. The difference is our scoring weight: we apply mobile at 2× desktop to reflect Google's mobile-first indexing, which may produce a different weighted score than PSI's unweighted display.
Yes — we scan for 15+ gateways including Stripe, PayPal, Razorpay, PayU, Cashfree, Klarna, Afterpay, Affirm, Shop Pay, Apple Pay, Google Pay, Square, Braintree, Instamojo, and CCAvenue. Detection is heuristic: gateways that load only on Shopify's checkout domain (checkout.shopify.com) won't appear in page HTML — add a payment-methods badge or mention in your footer or policy page to pass this check.
It is recommended for any store targeting AI Overview citations on Google, Perplexity, or ChatGPT Shopping. llms.txt is a machine-readable URL index that helps AI crawlers prioritise the most important pages of your store. We check for it in the AI search readiness category. Use our free llms.txt Generator at /tools/llms-txt-generator to create one.
Each finding includes a description and a 'How to fix' link where available. For schema issues, use our free Schema Markup Generator (/tools/schema-markup-generator). For technical fixes, see our technical SEO blog. For hands-on implementation, hire SterlingWeb via our Shopify retainer (/services/shopify-retainer) or Shopify development service (/services/shopify-store-development-agency).
This tool was built by Sterlingweb Growth Labs Private Limited, a Shopify development and technical SEO agency from Nashik, India. We serve D2C brands in India, USA, UK, EU, and Australia. Learn more at /about or view our Shopify services at /services/shopify-store-development-agency.
