Consumer goods / e-commerce · React · Headless-ready architecture · Technical SEO
Outcomes
- Clearer product hierarchy and faster scan paths on collection pages
- Core Web Vitals considered in image and script budgets
- Schema-ready product and organization markup patterns
Challenge
The brand needed a premium presentation without heavy chrome — photography and specifications had to lead, with trust and shipping clarity close behind.
Approach
SterlingWeb structured templates around repeatable product modules, lazy-loaded media, and explicit dimensions to protect CLS. Navigation and filters were kept shallow for both users and crawlers.
Results
A calmer UI with measurable improvements in engagement proxies on key templates (agency reporting). Ongoing iteration tied to analytics and search console feedback.
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