GEO for B2B sites: structuring content so AI engines can cite you

Entities before adjectives

Name the business, location, and service lines in plain language early on the page. Generative systems extract triples — ambiguous “we” chains make citations harder.

SterlingWeb builds service pages with a consistent entity block: who you are, who you serve, geography, and proof (logos, metrics, certifications) where allowed.

FAQ and HowTo where honest

Use FAQPage JSON-LD only for real customer questions. Pair questions with concise, factual answers; avoid keyword stuffing, which erodes trust in both humans and models.